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Attribution
Doesn't
Matter?
Why First Touch vs Last Touch Attribution Debates Miss the Point (My Real-World Experience)
Attribution
Doesn't
Matter?
Why First Touch vs Last Touch Attribution Debates Miss the Point (My Real-World Experience)
Fixed Pricing
or
Dynamic?
Why Fixed Pricing Killed My Client's SaaS Growth (And How Dynamic Pricing Saved It)
Freemium
or
Premium?
Why Freemium Models Fail (And the 3 Revenue Paths That Actually Work)
Google Ads
Says
More Conversions?
Why Google Ads "Reports" More Conversions Than Your Shopify Actually Gets (And How I Fixed It)
Performance Max
or
Manual Control?
Why Google Ads Performance Max Failed My Client (And What Actually Works for Small Stores)
Revenue Tracking
is
Broken?
Why Google Ads Revenue Tracking is Broken (And What to Focus on Instead)
Handmade
vs.
Mass Market?
Why Google Ads Work Better for Handmade Products Than Most "Experts" Think (Real Test Results)
Product
Keeps Getting
Rejected?
Why Google Merchant Center Keeps Rejecting Your Products (And How I Fixed 500+ Disapprovals)
Tax Settings
Break
Your Sales?
Why Google Shopping Tax Settings Break Your Shopify Sales (And How I Fixed It)
Email Design
vs
Newsletter Style
Why I Abandoned "Beautiful" Email Design for Shopify Product Launches (And Doubled Conversions)
AMP Pages
or
Waste of Time?
Why I Abandoned AMP Landing Pages for Facebook Ads (And What I Use Instead)
AMP Pages
or
Waste of Time?
Why I Abandoned AMP Landing Pages for Facebook Ads (And What I Use Instead)
Paid Ads
or
SEO?
Why I Abandoned PPC for SEO After Burning Through $10K (And 10x'd Traffic Instead)
Paid Ads
or
SEO?
Why I Abandoned PPC for SEO After Burning Through $10K (And 10x'd Traffic Instead)
Platform Dropshipping
vs
Traditional E-commerce
Why I Abandoned Traditional E-commerce for Platform-Based Dropshipping (And You Should Too)
Platform Dropshipping
vs
Traditional E-commerce
Why I Abandoned Traditional E-commerce for Platform-Based Dropshipping (And You Should Too)
Traditional PPC
vs
Creative Testing
Why I Abandoned Traditional PPC Management (And What I Do Instead)
More Fields
but
Better Leads?
Why I Added MORE Form Fields to My Facebook Landing Page (And Doubled Lead Quality)
More Fields
but
Better Leads?
Why I Added MORE Form Fields to My Facebook Landing Page (And Doubled Lead Quality)
More Friction
But
Better Leads?
Why I Added MORE Friction to Contact Forms (And Tripled Lead Quality)
Video Contact
or
Real Results?
Why I Added Video to Contact Pages (And Regretted It)
Flat Pricing
or
Pay-Per-Use?
Why I Believe Consumption Billing Will Kill Fixed SaaS Pricing (My Contrarian Take)
Shorter Onboarding
or
Better Results?
Why I Broke Every "Best Practice" About Onboarding Length (And Doubled Conversion Rates)
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