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My posts on Growth / SaaS / Ecomerce / Website / AI.
Budget
or
Strategy?
Why I Stopped Asking "How Much Budget?" and Started Asking "What Can I Afford to Lose?" (My Shopify Ads Reality Check)
Traditional PPC
vs
Creative Testing
Why I Stopped Being a "Traditional" Shopify PPC Consultant (And What Actually Works in 2025)
Freemium
or
Paid?
Why I Stopped Believing in "Best Practice" SaaS Monetization Models (Real Case Studies)
Free
or
Paid?
Why I Stopped Believing in "Free" and Started Making Real Money From Paying Customers
Fixed Pricing
vs
Dynamic Pricing?
Why I Stopped Believing in "One-Size-Fits-All" SaaS Pricing (And Started Building Dynamic Models)
Voice Assistants
or
Customer Service?
Why I Stopped Believing in AI Voice Assistants for E-commerce (And What Actually Works)
High Bids
or
Smart Strategy?
Why I Stopped Bidding High and Started Paying 40% Less Per Click in Google Ads
Beautiful
but
Useless?
Why I Stopped Building "Beautiful" Ecommerce Sites (And What Actually Converts)
Beautiful
but
Useless?
Why I Stopped Building "Beautiful" Ecommerce Sites (And What Actually Converts)
Frictionless
or
Friction?
Why I Stopped Building "Frictionless" User Journeys (And Started Adding Strategic Friction Instead)
Frictionless
or
Friction?
Why I Stopped Building "Frictionless" User Journeys (And Started Adding Strategic Friction Instead)
Case Studies
or
Impact Pages?
Why I Stopped Building Case Studies and Started Creating Business Impact Pages Instead
Case Studies
or
Impact Pages?
Why I Stopped Building Case Studies and Started Creating Business Impact Pages Instead
Case Studies
or
Project Pages?
Why I Stopped Building Case Studies and Started Creating Project Highlight Pages (Client Conversion Doubled)
Case Studies
or
Project Pages?
Why I Stopped Building Case Studies and Started Creating Project Highlight Pages (Client Conversion Doubled)
Perfect Onboarding
vs
Newsletter Style
Why I Stopped Building Perfect Onboarding Flows and Started Sending Newsletter-Style Emails
Ad Formats
or
Creative Testing?
Why I Stopped Caring About Ad Formats and Started Winning With Creative Testing
Sales Magic
or
Real Results?
Why I Stopped Chasing "AI Magic" and Found the One Sales Use Case That Actually Drives Revenue
Good Conversion
or
Real Results?
Why I Stopped Chasing "Good" Conversion Rates (And Doubled My Client's Shopify Sales Instead)
Good Signup
or
Great Product?
Why I Stopped Chasing "Good" Trial Signup Rates (And What Actually Matters for SaaS Growth)
Peak Hours
or
Creative Lab?
Why I Stopped Chasing "Peak Hours" and Started Running Meta Ads Like a Creative Lab
Perfect Ad
vs
Real Results
Why I Stopped Chasing "Perfect" Ad Spend Allocation (And Started Making More Money)
Perfect Audiences
or
Creative Testing?
Why I Stopped Chasing "Perfect" Audiences and Started Testing Creatives Instead (Performance Marketing Reality Check)
Chasing Algorithms
or
Building Systems?
Why I Stopped Chasing "Perfect" Lead Gen Algorithms (And What Actually Worked for B2B)
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