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Free Templates
or
Real Results?
Why I Stopped Using "Free" Shopify Email Templates (And What Actually Works)
Professional
or
Convert?
Why I Stopped Using "Professional" Design for Lead Magnets (And Started Converting 3x More)
Professional
or
Convert?
Why I Stopped Using "Professional" Design for Lead Magnets (And Started Converting 3x More)
Free Trial
but
Paid Conversion?
Why I Stopped Using "Sign Up Now" CTAs and Doubled Free Trial Conversions
Smart Marketing
or
Manual Strategy?
Why I Stopped Using "Smart" Marketing Tools and Started Building My Own Cognitive Systems
Urgency
or
Quality?
Why I Stopped Using "Urgent" Trial CTAs (And Started Getting Better Signups)
Urgency
or
Quality?
Why I Stopped Using "Urgent" Trial CTAs (And Started Getting Better Signups)
Segmentation Tools
or
Real Conversion?
Why I Stopped Using Audience Segmentation Tools (And Started Converting Better)
Behavioral
or
Creative?
Why I Stopped Using Behavioral Retargeting (And What Actually Converted My Clients Instead)
CAPTCHA
or
More Leads?
Why I Stopped Using CAPTCHAs on Contact Forms (And Doubled My Lead Quality Instead)
Google Docs
or
Canva?
Why I Stopped Using Canva and Started Building Lead Magnets in Google Docs (And You Should Too)
Google Docs
or
Canva?
Why I Stopped Using Canva and Started Building Lead Magnets in Google Docs (And You Should Too)
Privacy Policy
or
Conversion Killer?
Why I Stopped Using Complex Privacy Policies for SaaS Demo Signups (And Started Converting 40% More Leads)
Privacy Policy
or
Conversion Killer?
Why I Stopped Using Complex Privacy Policies for SaaS Demo Signups (And Started Converting 40% More Leads)
Dedicated Landing
or
Shopify Pages?
Why I Stopped Using Dedicated Landing Pages for Facebook Ads (And Used Shopify Instead)
Dedicated Landing
or
Shopify Pages?
Why I Stopped Using Dedicated Landing Pages for Facebook Ads (And Used Shopify Instead)
Exact Match
or
Broad Match?
Why I Stopped Using Exact Match Keywords (And Started Winning at Google Ads)
Facebook
vs
Multichannel
Why I Stopped Using Facebook Marketplace Plugins (And What I Do Instead)
Facebook Ads
but
Manual Control?
Why I Stopped Using Facebook's Automated Bidding Strategies (And What Actually Works)
Lookalike
or
Creative?
Why I Stopped Using Lookalike Audiences (And What Actually Works in 2025)
Shopify Email
or
Third-Party?
Why I Stopped Using Shopify's Built-in Email (And What Actually Works for Ecommerce)
One-Page
or
Three-Step?
Why I Stopped Using Shopify's One-Page Checkout (And What I Did Instead)
One-Page
or
Three-Step?
Why I Stopped Using Shopify's One-Page Checkout (And What I Did Instead)
Single-Step
or
Multi-Step?
Why I Stopped Using Single-Step Forms (And You Should Too)
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