AI & Automation
Personas
SaaS & Startup
Time to ROI
Medium-term (3-6 months)
OK, so after 7 years of building websites as a freelancer, I've sat through countless meetings where CTOs insisted on keeping WordPress while marketing teams desperately needed faster deployment. The breaking point came when I helped a B2B SaaS startup cut their website update time from 2 weeks to 2 hours by switching to Webflow.
Here's the uncomfortable truth: most businesses treat their website like a digital brochure when it should be treated as a marketing laboratory. Your website isn't just a presence—it's a marketing asset that needs constant experimentation and iteration.
I've watched engineering teams treat marketing websites like product infrastructure—requiring sprints for simple copy changes, deployment windows for adding a case study, and code reviews for updating a hero image. Meanwhile, competitors were shipping landing pages daily.
Here's what you'll learn from my experience migrating dozens of company websites:
Why website design velocity matters more than technical perfection
The real cost of WordPress dependency (spoiler: it's not hosting fees)
My decision framework after testing every major platform
When to choose Framer vs Webflow vs staying with WordPress
The migration playbook that actually works
Reality Check
What every business owner has been told about DIY websites
The conventional wisdom around DIY website builders has been pretty consistent for years. Every "expert" blog post and YouTube tutorial follows the same script:
WordPress is the gold standard - "It powers 40% of the web, so it must be the best choice"
More plugins = more flexibility - "You can do anything with the right combination of plugins"
Coding knowledge gives you control - "If you can't code, you're limited"
Cheap hosting is smart business - "Why pay more when you can get hosting for $3/month?"
Templates are enough - "Just pick a theme and customize it"
This advice exists because it worked—in 2015. Back then, WordPress was genuinely the best option for most businesses. The alternatives were either too expensive (custom development) or too limited (basic drag-and-drop builders).
But here's where this conventional wisdom falls short in 2025: it optimizes for technical control instead of business velocity. Most businesses don't need the ability to modify core files—they need the ability to ship marketing experiments fast.
The real question isn't "what's the most powerful platform?" It's "what platform gets out of my marketing team's way?" And that changes everything about how you should choose your website builder.
Consider me as your business complice.
7 years of freelance experience working with SaaS and Ecommerce brands.
I once watched a manager spend two full weeks obsessing over whether every heading on their site should start with a verb. Two weeks. While competitors were launching new features and capturing market share, this team was stuck in grammatical paralysis.
This wasn't an isolated incident. Throughout my freelance career building landing pages for SaaS and ecommerce businesses, I've seen this pattern repeatedly: managers focusing on the wrong priorities while their conversion rates stagnate.
The client was a B2B SaaS startup with a WordPress site. Simple copy changes required developer involvement. A/B testing meant duplicating pages manually. Adding a case study became a multi-week project because it needed "proper integration with their custom post types."
Their marketing team had great ideas—seasonal landing pages, product-specific funnels, partnership announcements. But everything moved at the speed of their development sprints. They were losing deals to competitors who could respond to market opportunities in days, not weeks.
The breaking point came when they missed a major industry conference deadline because updating their "speaking engagements" page required a developer, and the developer was busy with product features. That's when I realized we weren't just building websites—we were creating marketing bottlenecks.
This experience taught me that most businesses treat their website like a digital brochure when it should be treated as a marketing laboratory. Your website isn't just a presence—it's a marketing asset that needs constant experimentation and iteration.
The core problem wasn't WordPress itself. It was the gap between what marketing teams needed (speed and autonomy) and what technical teams provided (control and "proper architecture"). Every "simple" change became a negotiation between departments.
Here's my playbook
What I ended up doing and the results.
After watching this pattern across dozens of client projects, I developed a systematic approach to website migration that prioritizes marketing velocity over technical perfection.
Phase 1: The Platform Decision Matrix
I created a decision framework based on actual business needs, not technical features:
Choose Framer when:
Design differentiation is your competitive advantage
You need to go from concept to live in days, not weeks
Your team values animation and interaction over complex functionality
Choose Webflow when:
You're building beyond 20+ pages
You need robust CMS capabilities for blogs, resources, or directories
Custom integrations and workflows are part of your roadmap
Phase 2: The Migration Process
Here's the exact process I used to migrate the B2B SaaS startup from WordPress to Webflow in under 3 weeks:
Week 1: Foundation Setup
Audit existing content and identify true business requirements
Set up Webflow workspace with proper team permissions
Create component library based on existing brand guidelines
Build primary page templates (homepage, product, pricing, about)
Week 2: Content Migration and CMS
Design CMS structure for blog posts, case studies, and team members
Migrate critical content (prioritizing high-traffic pages first)
Set up redirects for SEO preservation
Configure forms and integrations
Week 3: Testing and Launch
QA testing across devices and browsers
Marketing team training on content updates
DNS cutover during low-traffic period
Monitor for 48 hours and address any issues
Phase 3: The Velocity Transformation
The real magic happened after launch. What used to take weeks now took hours:
Landing page creation: From 2-3 weeks to 2-3 hours
Copy updates: From "next sprint" to "done in 5 minutes"
A/B testing: From complex duplications to simple variants
New page creation: From developer dependency to marketing autonomy
This transformation didn't just save time—it changed how they approached marketing entirely. They started treating their website as a testing laboratory rather than a static brochure.
Speed Gains
Website update time dropped from 2 weeks to 2 hours, enabling daily marketing experiments
SEO Safety
Proper redirects and meta management maintained organic traffic during migration
Team Training
Marketing gained full autonomy while maintaining brand consistency and quality
Cost Reality
Monthly platform costs increased but overall project costs decreased significantly
The results weren't just about speed—they fundamentally changed how the startup approached digital marketing.
Immediate Impact (Week 1-4):
Launched 3 product-specific landing pages for an upcoming conference
A/B tested 5 different homepage variations in the first month
Marketing team stopped scheduling "website update meetings"
Long-term Transformation (3-6 months):
Conversion rate improved 40% through rapid experimentation
Time-to-market for new feature announcements dropped to same-day
Marketing qualified leads increased 60% due to targeted landing pages
The SEO impact was minimal—we maintained 98% of organic traffic through proper redirects and meta tag management. More importantly, the increased ability to create targeted landing pages actually improved their overall SEO performance.
The Unexpected Business Impact:
The real victory wasn't technical—it was cultural. The marketing team transformed from "order takers" waiting for developer availability to "growth experimenters" shipping tests daily. This velocity gave them competitive advantages that were impossible to achieve with traditional WordPress workflows.
What I've learned and the mistakes I've made.
Sharing so you don't make them.
After migrating dozens of websites, here are the top lessons I've learned:
Marketing velocity beats technical perfection - The ability to ship fast trumps having every possible feature
Team autonomy is worth premium pricing - Paying more for platform features saves way more in internal productivity costs
Migration timing matters - Never migrate during peak business periods or major campaign launches
Training is non-negotiable - Budget 20% of project time for proper team training and documentation
SEO preservation is simpler than expected - Proper redirects and meta management maintain rankings during migration
Component libraries save months of work - Invest upfront in reusable design systems
The right platform depends on team structure - Choose based on who will actually manage the site day-to-day
What I'd Do Differently:
Start with a content audit earlier in the process. Half the "migration work" is actually cleaning up years of accumulated content debt. Also, involve the marketing team in platform selection from day one—they're the ones who'll live with the decision daily.
When This Approach Works Best:
This migration strategy works best for businesses where website updates are frequent, marketing experiments are important, and developer time is expensive. It's particularly effective for SaaS companies and agencies that need to move fast.
How you can adapt this to your Business
My playbook, condensed for your use case.
For your SaaS / Startup
For SaaS startups specifically:
Prioritize platforms that integrate with your product for seamless user journeys
Choose tools that enable rapid A/B testing of pricing and feature pages
Ensure your platform supports dynamic content for personalized user experiences
For your Ecommerce store
For ecommerce stores specifically:
Focus on platforms with strong ecommerce integrations and fast page load speeds
Prioritize mobile-first builders since most shopping happens on mobile
Choose tools that enable seasonal campaign pages and product launch landing pages