AI & Automation
Personas
SaaS & Startup
Time to ROI
Short-term (< 3 months)
Last month, I had a heated debate with a CTO who insisted that only WordPress could handle enterprise websites. His argument? "Framer is just for designers and prototypes, not real business applications."
Three weeks later, I showed him the enterprise website I'd built in Framer that was outperforming their WordPress monstrosity in every metric that mattered. Page speed, conversion rates, team productivity – you name it.
Here's the thing everyone gets wrong about enterprise web development: complexity doesn't equal capability. After 7 years building websites for startups and enterprises, I've learned that the "enterprise-grade" solutions often create more problems than they solve.
While CTOs debate technical architecture, marketing teams are stuck waiting weeks for simple copy changes. While developers argue about scalability, conversion rates plummet because the site loads like molasses. Meanwhile, modern tools like Framer are quietly revolutionizing how smart companies approach their digital presence.
Here's what you'll discover:
Why most "enterprise solutions" actually hurt enterprise goals
The real requirements that matter for enterprise websites (hint: it's not what you think)
My exact framework for evaluating whether Framer fits your enterprise needs
How to handle the inevitable pushback from your technical team
When Framer isn't the right choice (and what to use instead)
Industry Reality
What the enterprise world believes about website platforms
Walk into any enterprise and mention you're considering Framer for their website, and you'll hear the same arguments every time:
"Framer isn't enterprise-ready" - They'll point to security concerns, scalability questions, and compliance requirements. The assumption is that enterprise websites need complex content management systems, multiple user roles, and extensive backend infrastructure.
"WordPress is the standard" - With its massive ecosystem of plugins, themes, and developers, WordPress feels like the safe choice. IT departments love it because they can find developers easily, and it integrates with their existing tech stack.
"We need custom functionality" - Enterprises often believe they need bespoke solutions for their unique requirements. Custom post types, complex workflows, and database integrations seem necessary for their sophisticated operations.
"What about our development team?" - There's an assumption that enterprise websites require constant developer involvement. The idea of marketing teams having direct control makes technical leaders nervous.
"We need to integrate with everything" - Enterprise software stacks are complex, and the website needs to connect with CRMs, marketing automation, analytics platforms, and internal tools.
This conventional wisdom exists for good reasons. Traditional enterprise websites were document repositories that needed complex publishing workflows. But here's the problem: most modern enterprise websites aren't document repositories anymore – they're marketing and sales tools.
When you optimize for the wrong use case, you end up with websites that are technically impressive but commercially ineffective. The marketing team can't move fast, conversion optimization becomes a multi-week project, and simple changes require developer involvement.
Consider me as your business complice.
7 years of freelance experience working with SaaS and Ecommerce brands.
My perspective on enterprise web development completely shifted during a project with a B2B SaaS startup that was scaling rapidly. They'd been using WordPress with a custom theme, and their website had become a bottleneck for their entire marketing operation.
The situation was frustrating for everyone involved. Their marketing team wanted to test new landing pages weekly, but each change required developer time they didn't have. Their blog was outdated because publishing new content meant navigating a complex approval workflow. Their conversion rates were declining because the site was slow and difficult to optimize.
The breaking point came when they needed to launch a new product landing page for a major conference. What should have been a two-day project turned into a three-week ordeal involving developers, designers, and multiple rounds of revisions. By the time it went live, the conference was over.
That's when I started questioning everything. Why were we treating marketing websites like enterprise software applications? Why did simple changes require the same process as database migrations?
I realized we were optimizing for the wrong constraints. Instead of optimizing for marketing velocity and conversion performance, we were optimizing for technical complexity and developer convenience. The tail was wagging the dog.
This client's challenges weren't unique to startups. I'd seen the same patterns at larger enterprises – marketing teams frustrated by their inability to move quickly, websites that looked professional but converted poorly, and technical solutions that solved yesterday's problems instead of today's opportunities.
The more I thought about it, the more I realized that most enterprise websites don't actually need enterprise-grade technical architecture. They need enterprise-grade marketing performance, which is a completely different requirement.
Here's my playbook
What I ended up doing and the results.
After that project, I developed a systematic approach to evaluating when Framer makes sense for enterprise websites. Here's exactly how I assess every potential project:
Step 1: Define the Real Requirements
I start by separating actual requirements from assumed requirements. Most enterprises think they need complex CMS workflows, but what they actually need is the ability to update content quickly. They think they need custom functionality, but what they actually need is better conversion optimization.
I ask three key questions: What does marketing success look like? How often do you need to make changes? Who needs access to what?
Step 2: Audit the Current Workflow
I map out their current process for making website changes, from initial request to going live. This usually reveals the real bottlenecks aren't technical – they're organizational. The website platform becomes a scapegoat for deeper workflow issues.
Most enterprises have 5-10 stakeholders involved in simple changes, multiple approval layers, and no clear ownership. Fixing the workflow often matters more than changing the platform.
Step 3: Evaluate Integration Needs
This is where I separate nice-to-have integrations from must-have integrations. Yes, Framer might not integrate directly with your internal project management system, but does your website actually need to? Often, the answer is no.
For the integrations that matter – analytics, CRM, marketing automation – Framer handles most enterprise needs through APIs and webhooks. The key is being strategic about which integrations actually drive business value.
Step 4: Test the Migration Hypothesis
Instead of migrating the entire website, I build one high-impact page in Framer first. Usually a landing page for their most important campaign. This gives everyone a chance to experience the difference in both development speed and performance.
I measure everything: page load speed, conversion rates, time to implement changes, and team satisfaction. The data usually speaks for itself.
Step 5: Address the Technical Concerns
This is where I tackle the IT department's concerns head-on. Security, compliance, performance, scalability – these are legitimate considerations that need specific answers, not hand-waving.
Framer actually scores well on most enterprise technical requirements, but you need to present the evidence systematically. I prepare detailed documentation covering their specific security and compliance needs.
Migration Strategy
Map out the exact sequence for transitioning from legacy platforms without disrupting current operations
Performance Metrics
Track specific measurements that matter to enterprise stakeholders: load times, conversion rates, team velocity
Technical Integration
Handle CRM connections, analytics setup, and marketing automation workflows that enterprises actually need
Stakeholder Buy-in
Get alignment from IT, marketing, and executive teams by addressing their specific concerns with data and examples
The results speak for themselves. Page load times improved by 60% on average compared to the previous WordPress setup. But more importantly, the marketing team's velocity increased dramatically – they could now launch new landing pages in hours instead of weeks.
Conversion rates improved across the board, partly due to better performance but mostly because the team could finally optimize quickly. Instead of waiting for developer availability to test new headlines or layouts, they could iterate daily.
The unexpected benefit was team morale. Marketing felt empowered instead of dependent. Developers could focus on actual product development instead of content updates. Leadership saw faster execution on marketing campaigns.
But here's what surprised me most: the technical team eventually became Framer's biggest advocates. Once they realized they wouldn't be pulled into every content change request, they appreciated the separation of concerns.
One client told me six months later: "We've launched more landing pages in the past quarter than we did in the previous year. And our conversion rates have never been higher."
What I've learned and the mistakes I've made.
Sharing so you don't make them.
Here are the key lessons I've learned about using modern tools for enterprise websites:
Enterprise-grade doesn't mean complex – Often, simpler solutions deliver better business outcomes. The goal isn't technical sophistication; it's marketing effectiveness.
Workflow matters more than features – The best platform is the one your team will actually use effectively. If marketing can't update the website quickly, the technical capabilities don't matter.
Start with high-impact pages – Don't migrate everything at once. Prove the concept with pages that matter most to your business goals.
Address concerns with data – Technical teams have legitimate concerns, but address them with specific evidence rather than general assurances.
Marketing velocity trumps technical complexity – In most cases, the ability to iterate quickly on marketing campaigns delivers more value than advanced technical features.
Know when to say no – Framer isn't right for every enterprise. If you truly need complex content workflows or extensive backend integrations, stick with traditional solutions.
Change management is crucial – The technical migration is often easier than getting stakeholders aligned on new workflows and responsibilities.
How you can adapt this to your Business
My playbook, condensed for your use case.
For your SaaS / Startup
For SaaS companies specifically:
Focus on landing page velocity for product launches and campaign testing
Use Framer's component system to maintain brand consistency across marketing pages
Integrate with your existing analytics and marketing automation stack
Leverage faster iteration cycles to improve trial conversion rates
For your Ecommerce store
For ecommerce enterprises:
Use Framer for marketing and brand pages while keeping product catalog on dedicated platforms
Create high-converting landing pages for seasonal campaigns and product launches
Optimize checkout funnel pages for better conversion performance
Build responsive pages that perform well on mobile devices where most shopping happens