Growth & Strategy
Personas
SaaS & Startup
Time to ROI
Short-term (< 3 months)
Last year, a potential client approached me with an exciting opportunity: build a two-sided marketplace platform powered by AI. The budget was substantial, the technical challenge was interesting, and it would have been one of my biggest projects to date.
I said no.
Here's why—and what this taught me about the real purpose of MVPs in the AI era. The client came to me excited about the no-code revolution and new AI tools. They'd heard these tools could build anything quickly and cheaply. They weren't wrong—technically, you can build a complex AI-powered platform with modern tools.
But their core statement revealed the problem: "We want to see if our AI idea is worth pursuing."
They had no existing audience, no validated customer base, no proof that people wanted their AI solution. Just an idea and enthusiasm for the latest AI trend.
Here's what you'll learn from my experience with what actually makes a minimum viable AI product:
Why most AI MVPs are built backwards (and how to fix it)
The validation framework that works before you write a line of AI code
How to test AI demand without building complex models
When AI actually adds value vs. when it's just hype
The manual-first approach that leads to better AI products
This approach has saved my clients from the AI bubble trap while helping them build products people actually want. Let me show you what I discovered about building minimum viable AI products that matter.
AI Reality
What the AI Industry Actually Promotes
Walk into any startup accelerator, browse through Product Hunt, or scroll LinkedIn, and you'll see the same AI MVP advice everywhere. The industry narrative goes something like this:
"Build fast, iterate quickly, let AI handle the complexity." The conventional wisdom suggests you should:
Start with the AI model - Choose your LLM, fine-tune it, build your core AI functionality
Wrap it in a clean interface - Create a sleek UI that showcases your AI capabilities
Launch and gather feedback - Put it out there and see what users think
Iterate based on usage data - Improve the model based on how people interact with it
Scale with more AI features - Add complexity as you grow
This approach exists because we're in an AI gold rush. VCs are funding AI projects at unprecedented rates, no-code tools make AI development accessible, and everyone wants to be part of the "AI revolution." The assumption is that AI automatically makes your product better, more valuable, more fundable.
The problem? This advice treats AI as the solution rather than a tool. It starts with the technology and hopes to find a problem it can solve. Most AI MVPs built this way are solutions looking for problems, not problems being solved by the right tool.
Even worse, this traditional approach encourages founders to spend months building AI capabilities nobody wants, then wonder why their sophisticated models generate zero traction. You end up with impressive technology that doesn't create value for real users.
The real issue isn't the AI itself—it's the sequence. Most founders are trying to build AI products before they understand what problem really needs solving.
Consider me as your business complice.
7 years of freelance experience working with SaaS and Ecommerce brands.
When that client approached me about building their AI-powered marketplace, they were caught up in the AI excitement of 2024. They'd researched the latest tools like Bubble, Lovable, and various AI APIs. They weren't wrong about the technical possibilities.
But their core statement revealed the fundamental flaw: "We want to see if our AI idea is worth pursuing."
They had no existing audience, no validated customer base, no proof that people wanted their specific solution. Just an idea and enthusiasm for AI technology. This is when I realized something crucial about minimum viable AI products.
I told them something that initially shocked them: "If you're truly testing market demand for an AI solution, your MVP should take one day to build—not three months."
Their response was predictable: "But how can we test AI capabilities without building the AI?" This question revealed the core misunderstanding. They thought they were testing AI when they were actually testing demand for a solution.
Here's what I've learned working with multiple clients in the AI space: people don't buy AI—they buy solutions to their problems. If AI happens to be the best tool for solving that problem, great. But the AI isn't the value proposition.
This client wanted to build a complex two-sided marketplace with AI matching algorithms. But they'd never manually matched two sides of their intended market. They'd never validated that people on either side actually wanted to be matched. They were betting months of development time on assumptions.
The conversation that followed changed how I think about AI MVPs entirely.
Here's my playbook
What I ended up doing and the results.
Instead of building their AI marketplace platform, I recommended what I now call the "Manual-First AI Validation" approach. Here's the exact process I walked them through:
Week 1: Problem Validation (No Code)
Create a simple landing page explaining the value proposition (not the AI)
Start manual outreach to potential users on both sides
Document every conversation and pain point
Weeks 2-4: Manual Process Testing
Manually match supply and demand via email/phone calls
Track what makes successful matches vs failed ones
Identify patterns that could eventually be automated
Month 2: Process Refinement
Optimize the manual matching process based on learnings
Start building simple automation for the most repetitive tasks
Test whether AI is actually needed or if simple automation works
Month 3+: Intelligent Automation
Only then consider AI for tasks that clearly benefit from it
Build AI features that enhance the already-validated process
Compare AI performance to manual and simple automation
The key insight: your minimum viable AI product should be your marketing and sales process, not your AI model. You need to prove people want the outcome before you optimize how you deliver it.
This approach flips traditional AI development on its head. Instead of starting with "what cool AI thing can we build?" you start with "what problem exists that might benefit from intelligent automation?"
Most importantly, this process teaches you whether AI is even the right solution. Sometimes simple automation works better. Sometimes human expertise is irreplaceable. Sometimes the problem doesn't exist at all.
By the time you're ready to build AI features, you understand exactly what they need to accomplish and how to measure their success.
Problem First
Start with the problem, not the AI. Validate that people want the solution outcome before building intelligent features.
Manual Testing
Run the entire process manually first. This teaches you the edge cases and requirements your AI will eventually need to handle.
Data Collection
Manual processes generate the training data and edge cases you'll need when building AI features later.
AI Enhancement
Use AI to enhance already-validated processes, not to create entirely new ones from scratch.
This manual-first approach completely changed the trajectory of that client project. Instead of spending $XX,XXX on a complex platform that might not work, they started with conversations.
Within two weeks, they had conducted over 50 interviews with potential users on both sides of their marketplace. The results were eye-opening: the original AI matching concept wasn't what users actually wanted.
Through manual matching attempts, they discovered that successful connections required human context and relationship nuances that would be extremely difficult to automate effectively. The value wasn't in algorithmic matching—it was in quality screening and relationship facilitation.
By month three, they had a waiting list of users who wanted their service, a clear understanding of what made successful matches, and a validated business model. Most importantly, they knew exactly where AI could add value and where human expertise was irreplaceable.
This experience taught me that the most successful AI products start with manual processes, not with AI models.
What I've learned and the mistakes I've made.
Sharing so you don't make them.
Here are the seven key insights I learned from this experience and similar client projects:
AI is a tool, not a product. People buy solutions to problems, not artificial intelligence.
Manual first, AI second. Understanding the process manually teaches you what AI actually needs to accomplish.
Edge cases kill AI projects. Manual testing reveals the 20% of situations that cause 80% of AI failures.
Simple automation often beats complex AI. Sometimes rule-based systems work better than machine learning.
Data quality matters more than model sophistication. Clean, relevant data from manual processes trains better AI than large, generic datasets.
Human-AI hybrid approaches usually win. The best AI products enhance human capabilities rather than replacing them entirely.
Market timing beats technical sophistication. A simple solution people want today beats a complex AI solution they might want tomorrow.
The biggest learning: in the age of AI and no-code, the constraint isn't building—it's knowing what to build and for whom. Your minimum viable AI product should prove demand first, then optimize delivery.
How you can adapt this to your Business
My playbook, condensed for your use case.
For your SaaS / Startup
For SaaS startups building AI features:
Start with manual workflows to understand user needs
Use AI to enhance existing proven processes
Focus on solving specific user problems, not showcasing AI
Test simple automation before complex AI models
For your Ecommerce store
For ecommerce businesses considering AI:
Manually analyze customer behavior patterns first
Use AI for personalization only after understanding customer segments
Test AI recommendations against simple rule-based systems
Focus on AI that directly improves conversion or retention