Growth & Strategy
Personas
SaaS & Startup
Time to ROI
Medium-term (3-6 months)
After 7 years building websites as a freelancer, I've sat through countless meetings where CTOs insisted on keeping WordPress while marketing teams desperately needed faster deployment. The breakthrough moment came when I helped a B2B SaaS startup cut their website update time from 2 weeks to 2 hours by switching to Webflow.
Here's the uncomfortable truth I discovered: most businesses treat their website like a digital brochure when it should be treated as a marketing laboratory. Your website isn't just a presence—it's a marketing asset that needs constant experimentation and iteration.
Yet most teams get stuck in endless debates about copy tweaks while ignoring the fundamental infrastructure that enables rapid testing. I've watched a manager spend two full weeks obsessing over whether every heading should start with a verb. Two weeks. While competitors were launching new features and capturing market share.
Through dozens of migrations from WordPress to platforms like Webflow and Framer, I've learned what actually works for growing businesses. Here's what you'll discover:
Why your website architecture determines your marketing velocity
The real decision framework for choosing between no-code platforms
My proven migration playbook that preserves SEO while accelerating growth
When WordPress actually makes sense (and when it's holding you back)
The hidden costs everyone ignores in platform decisions
Industry Reality
What every founder hears about CMS choices
The industry loves to debate technical specifications and feature comparisons. Go to any developer forum and you'll see endless discussions about flexibility, customization options, and hosting control. WordPress advocates preach about plugins, themes, and total ownership of your content.
Here's what the conventional wisdom tells you:
WordPress is more flexible - You can customize anything with enough development time
Open source means freedom - No vendor lock-in, full control over hosting
Cheaper in the long run - No monthly platform fees, just hosting costs
SEO advantages - Better technical control for optimization
Developer preference - Easier to hire WordPress developers
This advice exists because it comes from a technical perspective, not a business growth perspective. Developers naturally prefer tools they can control and customize. But here's where this conventional wisdom falls short in practice:
It completely ignores marketing velocity. While your development team debates the perfect technical architecture, your competitors are running A/B tests, launching landing pages, and iterating based on real user feedback. The "flexibility" becomes a bottleneck when every website change requires developer intervention.
Most businesses don't need infinite customization—they need the ability to move fast and test constantly. That fundamental shift in perspective changes everything about how you should choose your CMS.
Consider me as your business complice.
7 years of freelance experience working with SaaS and Ecommerce brands.
The ownership debate I had too many times started with a simple observation: Your business website is a marketing asset, not a product asset.
I've watched engineering teams treat marketing websites like product infrastructure—requiring sprints for simple copy changes, deployment windows for adding a case study, and code reviews for updating a hero image. Meanwhile, competitors were shipping landing pages daily.
The breaking point came with a B2B SaaS client whose CTO insisted on keeping WordPress "for flexibility." Their marketing team needed to launch a product announcement page. The process looked like this:
Marketing writes requirements and creates mockups
Development team estimates 2-week sprint
Page gets built in staging environment
Marketing requests changes after seeing it live
Another week for revisions and testing
Finally goes live 3 weeks after the initial request
During those 3 weeks, I watched their main competitor launch four different landing page variations, run A/B tests, and settle on a winning formula. The difference wasn't talent or resources—it was infrastructure.
The shift happens when companies realize their website should live where the velocity is needed most: with the marketing team. That's when I started recommending no-code platforms not as a compromise, but as a strategic advantage.
After helping dozens of companies make this transition, I've learned that the migration itself is just the beginning. The real transformation happens when marketing teams suddenly have the power to iterate at the speed of their ideas.
Here's my playbook
What I ended up doing and the results.
My migration playbook evolved through dozens of real-world transitions, each teaching me something new about what actually matters in practice. Here's the systematic approach that preserves SEO while unlocking marketing velocity:
Phase 1: Platform Selection (Week 1)
The choice between Webflow and Framer isn't arbitrary—it depends on your business model and team structure. Through trial and error across multiple client projects, here's my decision framework:
Choose Framer when:
Design differentiation is your competitive advantage
You need to go from concept to live in days, not weeks
Your team values animation and interaction over complex functionality
You're building primarily marketing pages (under 20 pages)
Choose Webflow when:
You're building beyond 20+ pages
You need robust CMS capabilities for blogs, resources, or directories
Custom integrations and workflows are part of your roadmap
You want the marketing team to manage content long-term
Phase 2: Content Audit and Migration Strategy (Week 2)
This is where most migrations fail. Instead of trying to recreate everything exactly, I audit content based on actual performance:
Export Google Analytics data for the past 12 months
Identify your top 20% of pages by traffic and conversions
Flag pages that haven't been updated in over a year
Create a priority matrix: Migrate first (high traffic), Redesign (medium traffic), Archive (low traffic)
Phase 3: SEO-Preserved Migration (Weeks 3-4)
The technical migration process that actually protects your search rankings:
URL structure mapping: Document every existing URL and plan redirects
Meta data export: Extract all title tags, meta descriptions, and headers
Build on subdomain: Create new site on subdomain while keeping WordPress live
Content optimization: Improve content during migration, don't just copy-paste
Redirect implementation: Set up 301 redirects for every old URL
DNS switch and monitoring: Switch DNS and monitor rankings closely
Phase 4: Team Training and Handoff (Week 5)
The migration only succeeds if the marketing team actually uses their new powers:
Record video tutorials for common tasks
Create a style guide within the new platform
Set up approval workflows for content changes
Document backup procedures and emergency contacts
The key insight I've learned: successful migrations prioritize business velocity over technical perfection. Your new platform should make marketing teams dangerous in the best possible way.
Technical Foundation
URL mapping and redirect strategy to preserve SEO authority during platform transitions
Team Enablement
Training frameworks that ensure marketing teams can actually use their new no-code powers
Decision Framework
Platform selection criteria based on business model rather than feature comparisons
Migration Timeline
5-week structured approach that minimizes downtime while maximizing team adoption
The transformation in marketing velocity was immediate and dramatic. The B2B SaaS client who inspired this approach saw their landing page deployment time drop from 2-3 weeks to 2-3 hours. More importantly, they started running experiments they never would have attempted before.
Within 90 days post-migration, they had:
Launched 12 different landing page variations
Tested 8 different value propositions
Implemented dynamic content based on traffic source
Reduced their cost-per-lead by 40% through rapid iteration
The SEO performance remained strong—and in many cases improved due to faster page load speeds, cleaner code output, and more frequent content updates. The missing plugins most clients worried about? They turned out to be crutches for poor site structure anyway.
But the real metric that mattered was marketing team confidence. Instead of submitting tickets and waiting for development sprints, they started thinking like growth hackers. The website became their laboratory, not their bottleneck.
What I've learned and the mistakes I've made.
Sharing so you don't make them.
After dozens of migrations, here are the lessons that separate successful transitions from expensive mistakes:
Velocity trumps flexibility: Most businesses need speed of iteration more than infinite customization options
Team adoption is everything: The best platform is worthless if your marketing team won't use it
Content audit prevents bloat: Use migration as an opportunity to eliminate outdated content
SEO myths die hard: Modern no-code platforms often outperform WordPress on technical SEO
Training determines success: Invest in proper team onboarding or the migration fails
Backup plans save sanity: Always have a rollback strategy for the first 30 days
Integration planning matters: Map out all current plugins and their no-code equivalents before starting
The biggest mistake I see companies make is treating this as a technical project when it's actually an organizational transformation. The platforms are tools—success depends on how well your team adapts to new workflows and possibilities.
When this approach works best: Growing companies where marketing velocity directly impacts revenue. When it doesn't: Established enterprises with complex technical requirements and dedicated web development teams.
How you can adapt this to your Business
My playbook, condensed for your use case.
For your SaaS / Startup
For SaaS startups specifically:
Prioritize landing page velocity for A/B testing different value propositions
Choose platforms that integrate easily with your analytics and CRM stack
Plan for rapid scaling—your website needs will change fast
Focus on conversion optimization tools and analytics integration
For your Ecommerce store
For ecommerce businesses:
Evaluate ecommerce-specific requirements before choosing a platform
Consider hybrid approaches: no-code for marketing pages, dedicated platform for store
Plan for seasonal campaign deployment and promotional page creation
Ensure your chosen platform can handle traffic spikes during sales