Services
Site-rep
Part-time Complice
Learn
Growth & Strategy
Ecommerce & Shopify
Sales & Conversion
AI & Automation
All Playbooks
Pricing
Weekly Playbooks
Contact me
See available spots
My latest learnings.
My posts on Growth / SaaS / Ecomerce / Website / AI.
Try Our SaaS
or
Prove You're Serious?
Why I Started Asking 'Can You Afford NOT to Try Our SaaS?' (Qualification Over Volume)
Try Our SaaS
or
Prove You're Serious?
Why I Started Asking 'Can You Afford NOT to Try Our SaaS?' (Qualification Over Volume)
Trial
or
Demo?
Why I Started Making SaaS Signups Harder (And Got Better Customers)
Demo Chatbots
or
Human Conversations?
Why I Stopped Adding Chatbots to SaaS Demo Pages (And What Actually Increased Demo Conversions)
Demo Chatbots
or
Human Conversations?
Why I Stopped Adding Chatbots to SaaS Demo Pages (And What Actually Increased Demo Conversions)
Trust badges
aren't
enough
Why I Stopped Adding Random Trust Badges (And Started Converting Better)
Custom Code
or
Better Sites?
Why I Stopped Asking "Does Webflow Allow Custom Code?" and Started Building Better Sites
Custom Code
or
Better Sites?
Why I Stopped Asking "Does Webflow Allow Custom Code?" and Started Building Better Sites
Budget
or
Strategy?
Why I Stopped Asking "How Much Budget?" and Started Asking "What Can I Afford to Lose?" (My Shopify Ads Reality Check)
Ads Budget
or
SEO Strategy?
Why I Stopped Asking "How Much on Ads vs SEO" and Started This Instead
Traditional PPC
vs
Creative Testing
Why I Stopped Being a "Traditional" Shopify PPC Consultant (And What Actually Works in 2025)
PPC Expensive
or
SEO Forever?
Why I Stopped Believing "PPC is More Expensive Than SEO" After 7 Years of Client Projects
AI Marketing
vs
Traditional?
Why I Stopped Believing AI Marketing Would Replace Traditional Digital Marketing (Real Experience from 50+ Campaigns)
Attribution Data
vs
Real Business
Why I Stopped Believing Attribution Data (And Started Making Better Decisions)
Attribution Data
vs
Real Business
Why I Stopped Believing Attribution Data (And Started Making Better Decisions)
Paid Ads
or
Content Marketing?
Why I Stopped Believing Paid Ads Beat Content Marketing ROI (Real Numbers Inside)
Paid Ads
or
Content Marketing?
Why I Stopped Believing Paid Ads Beat Content Marketing ROI (Real Numbers Inside)
SEO Timeline
or
PPC Myths?
Why I Stopped Believing SEO vs PPC Timeline "Rules" (Real Project Data Inside)
All Traffic
is
Good Traffic?
Why I Stopped Believing That "All Traffic Is Good Traffic" (SEO vs Google Ads Reality Check)
Pay-Per-Use
or
Fixed Plans?
Why I Stopped Believing That Customers Prefer Pay-Per-Use (And What Actually Works)
Freemium
or
Paid?
Why I Stopped Believing in "Best Practice" SaaS Monetization Models (Real Case Studies)
Free
or
Paid?
Why I Stopped Believing in "Free" and Started Making Real Money From Paying Customers
Fixed Pricing
vs
Dynamic Pricing?
Why I Stopped Believing in "One-Size-Fits-All" SaaS Pricing (And Started Building Dynamic Models)
Paid First
or
Organic Growth?
Why I Stopped Believing in "Paid First" for SaaS Growth (And What Actually Worked)
Previous
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
210 / 250
Next
Subscribe to my newsletter for weekly business playbook.
Sign me up!
