Services
Site-rep
Part-time Complice
Learn
Growth & Strategy
Ecommerce & Shopify
Sales & Conversion
AI & Automation
All Playbooks
Pricing
Weekly Playbooks
Contact me
See available spots
My latest learnings.
My posts on Growth / SaaS / Ecomerce / Website / AI.
Page Speed
vs
User Control?
Why I Stopped Recommending Framer for Performance-Critical Sites (And When It Actually Works)
Page Speed
vs
User Control?
Why I Stopped Recommending Framer for Performance-Critical Sites (And When It Actually Works)
Chatbots
or
Conversation?
Why I Stopped Recommending Generic Chatbots (And Built Custom Conversational AI Instead)
Google Ads
vs
SEO Reality
Why I Stopped Recommending Google Ads to Most of My Clients in 2025 (Real Data Inside)
Magento
or
Shopify?
Why I Stopped Recommending Magento After Migrating 12 Client Stores to Shopify
Magento
or
Shopify?
Why I Stopped Recommending Magento After Migrating 12 Client Stores to Shopify
Shopify Support
vs
The Rest
Why I Stopped Recommending Other Platforms After Testing Shopify's Support System
Shopify Support
vs
The Rest
Why I Stopped Recommending Other Platforms After Testing Shopify's Support System
PPC
or
SEO?
Why I Stopped Recommending PPC to Local Service Businesses (And What Actually Works)
Paid Ads
or
SEO?
Why I Stopped Recommending Paid Ads for New Websites (And What Actually Works)
Paid Ads
or
SEO?
Why I Stopped Recommending Paid Ads to Most Clients (The Reality Nobody Talks About)
Paid Ads
or
SEO?
Why I Stopped Recommending Paid Ads to Most Clients (The Reality Nobody Talks About)
Paid Ads
or
Smart Strategy?
Why I Stopped Recommending Paid Ads to Small Businesses (Real Case Studies Inside)
Paid Ads
or
Smart Strategy?
Why I Stopped Recommending Paid Ads to Small Businesses (Real Case Studies Inside)
Performance Max
or
Manual Control?
Why I Stopped Recommending Performance Max to Small Stores (And What Works Instead)
Photography Themes
or
Business Success?
Why I Stopped Recommending Photography-Specific Shopify Themes (And What Works Better)
Popular Plugins
or
Real Results?
Why I Stopped Recommending Popular Contact Form Plugins (And What Actually Works)
Popular Plugins
or
Real Results?
Why I Stopped Recommending Popular Contact Form Plugins (And What Actually Works)
Shopify Basic
or
Advanced?
Why I Stopped Recommending Shopify Advanced (And What Plan Actually Works)
Shopify Basic
or
Advanced?
Why I Stopped Recommending Shopify Advanced (And What Plan Actually Works)
Shopify Payments
or
Better Alternatives?
Why I Stopped Recommending Shopify Payments (And What Actually Works for International Stores)
Shopify Payments
or
Better Alternatives?
Why I Stopped Recommending Shopify Payments (And What Actually Works for International Stores)
Shopify
or
Digital?
Why I Stopped Recommending Shopify for Digital Downloads (And What Actually Works in 2025)
Shopify
or
Digital?
Why I Stopped Recommending Shopify for Digital Downloads (And What Actually Works in 2025)
Previous
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
224 / 250
Next
Subscribe to my newsletter for weekly business playbook.
Sign me up!
