Services
Site-rep
Part-time Complice
Learn
Growth & Strategy
Ecommerce & Shopify
Sales & Conversion
AI & Automation
All Playbooks
Pricing
Weekly Playbooks
Contact me
See available spots
My latest learnings.
My posts on Growth / SaaS / Ecomerce / Website / AI.
AI Traffic
vs
Traditional SEO?
How I Discovered AI Assistants Actually Drive More Organic Traffic Than Traditional SEO (Real Test Results)
AI Backlinks
or
Traditional SEO?
How I Discovered AI Assistants Don't Use Backlinks (And What Actually Gets You Mentioned)
Secure AI Apps
or
Security Theater?
How I Discovered AI Bubble Apps Are More Secure Than You Think (And Where The Real Risks Actually Are)
Secure AI Apps
or
Security Theater?
How I Discovered AI Bubble Apps Are More Secure Than You Think (And Where The Real Risks Actually Are)
AI Team
vs
Human Drama?
How I Discovered AI Tools Can't Solve Team Conflicts (But Can Predict Them)
Backlinks
or
AI Search?
How I Discovered Backlinks Still Matter in the AI Search Era (Real Testing Results)
Case Studies
Don't
Convert?
How I Discovered Case Studies Don't Convert (And What Actually Does)
Case Studies
Don't
Convert?
How I Discovered Case Studies Don't Convert (And What Actually Does)
Case Studies
vs
Portfolio?
How I Discovered Case Studies Sell Better Than Portfolio Pieces (Real Agency Experiment)
Case Studies
vs
Portfolio?
How I Discovered Case Studies Sell Better Than Portfolio Pieces (Real Agency Experiment)
Case Studies
vs
Use Case Pages?
How I Discovered Case Studies vs Use Case Pages Don't Actually Convert the Same Way (Real Agency Experience)
Case Studies
vs
Use Case Pages?
How I Discovered Case Studies vs Use Case Pages Don't Actually Convert the Same Way (Real Agency Experience)
Channel Fit
vs
Attribution Lies
How I Discovered Channel Fit Analysis Tools After Wasting $50K on Wrong Marketing Channels
Channel Fit
vs
Attribution Lies
How I Discovered Channel Fit Analysis Tools After Wasting $50K on Wrong Marketing Channels
Product Channel
or
Market Alignment?
How I Discovered Channel Market Alignment the Hard Way (After Wasting €10k+ on Wrong Channels)
Product Channel
or
Market Alignment?
How I Discovered Channel Market Alignment the Hard Way (After Wasting €10k+ on Wrong Channels)
Channel Fit
Beats
Perfect Marketing
How I Discovered Channel-Product Fit Beats Perfect Marketing Every Time (Real Analysis Framework)
Channel Fit
Beats
Perfect Marketing
How I Discovered Channel-Product Fit Beats Perfect Marketing Every Time (Real Analysis Framework)
Channel Fit
or
Paid Ads?
How I Discovered Channel-Product Fit Without Spending a Dime (And Why Most Businesses Get This Wrong)
Channel Fit
or
Paid Ads?
How I Discovered Channel-Product Fit Without Spending a Dime (And Why Most Businesses Get This Wrong)
Traditional SEO
vs
AI Optimization
How I Discovered ChatGPT Favors Chunk-Level Content Over Traditional SEO (Real Implementation)
SEO
or
GEO?
How I Discovered ChatGPT Was Already Indexing My Client's Content (Without Optimizing for It)
SEO
is
Dead?
How I Discovered ChatGPT's Hidden Content Indexing System (And How to Game It)
Success Stories
Don't
Convert?
How I Discovered Client Success Stories Don't Convert (And What Actually Does)
Previous
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
76 / 250
Next
Subscribe to my newsletter for weekly business playbook.
Sign me up!
