My latest learnings.

My posts on Growth / SaaS / Ecomerce / Website / AI.

Brand Awareness

Revenue Growth?

How I Discovered That SaaS "Awareness" Metrics Are Mostly BS (And What Actually Matters)

Inbound Marketing

Personal Branding?

How I Discovered That SaaS Inbound Marketing Fails When You Follow The Playbook

Social Commerce

How I Discovered That Social Commerce Listing Tools Are Actually Distribution Weapons (Not Just Sales Channels)

Traditional SEO

How I Discovered That Traditional SEO Advice is Wrong (Real Ranking Factor Experiments)

Traditional SEO

How I Discovered Traditional SEO Still Works for Claude AI (Plus What You Need to Add)

Traditional SEO

How I Discovered Traditional SEO is Dead (And What's Actually Ranking in 2025)

How I Discovered Usage-Based Pricing Actually Reduces Churn (Counter to Popular Belief)

How I Discovered Voice Search Is Dead (And What Replaced It)

How I Discovered Voice Search Killed Traditional Ecommerce SEO (And Built a Better Strategy)

How I Discovered Voice Search Killed Traditional Ecommerce SEO (And Built a Better Strategy)

ChatGPT Ranking

How I Discovered What Actually Ranks in ChatGPT (And It's Not What You Think)

Traditional SEO?

How I Discovered What ChatGPT Actually Looks For When Ranking Websites (Real Testing Results)

How I Discovered What Makes Claude AI Actually Surface Your Content (Real Testing Results)

How I Discovered Which AI Features Actually Boost Team Collaboration (After Testing 15+ Tools)

How I Discovered Which Social Media Actually Works for SaaS (And Why Most Companies Get It Wrong)

How I Discovered Why 90% of AI Apps Fail at Retention (And What Actually Works)

Tracking Activation

Getting It Wrong?

How I Discovered Why 90% of SaaS Companies Track User Activation Wrong (And Fixed It)

How I Discovered Why ChatGPT Wasn't Indexing My Content (And Fixed It)

How I Discovered Why Event-Based Billing Beats Subscription Models (Real Implementation Story)

Facebook Attribution

How I Discovered Why Facebook's "Attribution" Was Lying About My Client's Real Conversion Rates

How I Discovered Why Hybrid Billing Models Beat Pure Subscription (Real SaaS Case Study)

Growth Theater?

How I Discovered Why Most SaaS Growth Loops Fail (And the 3 Types That Actually Scale)

Referral Programs

Retention Loops?

How I Discovered Why Most SaaS Referral Programs Die (And the 3-Layer System That Actually Scales)

Referral Programs

Retention Loops?

How I Discovered Why Most SaaS Referral Programs Die (And the 3-Layer System That Actually Scales)

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