Growth & Strategy
Personas
SaaS & Startup
Time to ROI
Medium-term (3-6 months)
Last month, I watched another founder spend three months and $50k building an "AI MVP" that could have been prototyped in a weekend. The painful part? They came to me after burning through their seed funding, asking if there was a faster way to test their idea.
Here's what I've learned after helping multiple clients navigate the AI prototype landscape: most founders are solving the wrong problem first. They're obsessing over the perfect AI model when they should be validating whether anyone actually wants their solution.
The uncomfortable truth? Your AI startup probably doesn't need custom machine learning on day one. What it needs is a way to test core assumptions quickly and cheaply. That's where platforms like Bubble become game-changers - not because they're the best long-term solution, but because they let you prove (or disprove) your concept before you commit serious resources.
In this playbook, you'll learn:
Why most AI prototyping approaches fail (and what actually works)
The exact process I use to build testable AI prototypes in days, not months
When to fake AI functionality vs when to build it for real
How to structure your prototype for easy migration to production later
The biggest mistakes I see founders make when building AI prototypes
This isn't about becoming a Bubble expert or building the next ChatGPT. It's about validating your AI business idea as quickly and cheaply as possible, using the tools that actually work in practice.
Industry Reality
What the AI startup world tells you to do
Open any AI startup guide today and you'll see the same advice repeated everywhere. The conventional wisdom goes something like this:
Start with the AI model: Choose your machine learning framework, train your model, optimize for accuracy
Build custom infrastructure: Set up your own servers, APIs, and data pipelines from scratch
Focus on technical excellence: Make sure your AI is production-ready before showing it to users
Hire AI talent first: Get data scientists and ML engineers on the team immediately
Worry about scale: Build for millions of users from day one
This approach exists because most AI content is written by technical people who assume you're building the next Google. The advice comes from a world where having the "best" AI technology matters more than having paying customers.
But here's where it falls short in practice: most AI startups fail not because their technology isn't good enough, but because they never validate whether anyone wants their solution. They spend months perfecting algorithms for problems that don't exist in the market.
The reality is more brutal. According to research, 70% of AI startups pivot or shut down within their first year - not because they can't build AI, but because they can't find product-market fit. Yet the industry keeps pushing this "technology first" approach that optimizes for the wrong metrics.
What if there was a different way? What if you could test your AI concept with real users in days instead of months, without writing a single line of machine learning code?
Consider me as your business complice.
7 years of freelance experience working with SaaS and Ecommerce brands.
The wake-up call came when a client approached me after burning through their entire seed round on what they called an "AI MVP." They'd spent six months and $50,000 building a custom recommendation engine for e-commerce stores. Beautiful code, solid algorithms, impressive technical architecture.
One problem: when they finally launched, they discovered that e-commerce store owners weren't interested in another recommendation widget. The market already had dozens of solutions, and stores were struggling with much more basic problems like inventory management and customer support.
The founder was devastated. "If only we'd tested this idea before building everything," he said. That's when I realized the entire AI startup ecosystem had a fundamental problem - everyone was optimizing for building instead of learning.
This wasn't an isolated case. I started seeing the same pattern everywhere:
A fintech startup spent 8 months building fraud detection AI, only to discover banks wanted compliance tools instead
A healthcare AI company perfected their diagnosis algorithm but couldn't get a single doctor to use their interface
An HR tech founder built sophisticated resume screening AI that job boards already provided for free
The pattern was clear: smart founders were solving real problems with impressive technology, but they were solving them for the wrong people, at the wrong time, or in the wrong way.
That's when I started experimenting with a different approach. Instead of "build then validate," what if we could "validate then build"? What if we could test AI business ideas without actually building AI?
The tool that changed everything wasn't TensorFlow or PyTorch. It was Bubble - a no-code platform that let us prototype AI experiences without the AI. Sounds crazy, but it worked.
Here's my playbook
What I ended up doing and the results.
After seeing too many founders waste months building the wrong thing, I developed a systematic approach to AI prototyping that prioritizes learning over building. The goal isn't to create production-ready AI - it's to validate whether your AI concept solves a real problem for real people.
Phase 1: The "Wizard of Oz" Foundation
Start by building your AI interface without the AI. In Bubble, create the user experience exactly as if the AI were working, but handle the "AI" responses manually behind the scenes. This "Wizard of Oz" approach lets you test whether users actually want AI-powered solutions to their problems.
For example, if you're building an AI writing assistant, create the input form, the loading states, and the output formatting in Bubble. When users submit requests, you manually write the responses (or use ChatGPT) and feed them back through your interface. Users get the full experience, and you learn whether they find value in AI-generated content.
Phase 2: API Integration Testing
Once you've validated user interest, start integrating real AI APIs. Bubble's API connector makes it surprisingly easy to plug in services like OpenAI's GPT models, Google's Vision API, or specialized AI services. This phase tests whether existing AI tools can deliver the quality your users expect.
The key insight here: you don't need custom AI models for most use cases. Existing APIs combined with good prompt engineering can handle 80% of AI startup ideas. Build your prototype around these proven solutions before considering custom development.
Phase 3: User Workflow Optimization
With working AI integration, focus on optimizing the user experience. This is where most AI startups actually fail - not in the AI quality, but in the interface design. Use Bubble's visual editor to rapidly test different workflows, input methods, and output presentations.
Track specific metrics: completion rates, retry attempts, user satisfaction scores, and most importantly, whether users return voluntarily. These metrics matter more than AI accuracy at this stage.
Phase 4: Scalability Validation
Before building custom infrastructure, use your Bubble prototype to validate demand at scale. Can you attract 100 active users? 1000? What happens to your unit economics when you're paying for AI API calls instead of manual responses?
This phase reveals the real constraints of your business model. Many AI startups discover their ideas only work if AI inference costs drop by 90% - better to learn this early through prototyping than after building custom solutions.
The Migration Strategy
The final step isn't staying on Bubble forever - it's using your validated prototype as a specification for production development. You now know exactly what features matter to users, which AI capabilities are essential, and how your business model actually works. This makes custom development far more efficient and targeted.
Wizard of Oz
Test AI concepts without building AI - handle responses manually while users experience the full interface
API Integration
Connect to existing AI services like OpenAI, Google Vision, or specialized APIs instead of building custom models
User Metrics
Track completion rates, retry attempts, and return usage - these matter more than AI accuracy for validation
Migration Ready
Structure your prototype as a specification for production development once validated
The results speak for themselves, but not in the way you might expect. The real victory isn't in building faster prototypes - it's in failing faster and cheaper.
Of the 12 AI startup concepts I've helped prototype using this approach, 8 pivoted significantly before building any custom AI. That's not a failure rate - that's a success rate. Those pivots happened in weeks instead of months, costing thousands instead of tens of thousands.
The 4 concepts that did proceed to full development? They raised funding more easily because they had validated user bases and proven demand metrics. Investors could see real usage data instead of just technical demos.
One client - a customer service AI startup - used their Bubble prototype to acquire 50 beta customers before writing their first line of production code. When they finally built their custom solution, they already had $30k in pre-orders and a clear roadmap based on real user feedback.
Another founder discovered through prototyping that their original AI concept was solving the wrong problem, but their prototype had accidentally validated demand for a much simpler (and more profitable) workflow automation tool. They pivoted, kept the same user base, and reached profitability within six months.
The time savings are dramatic too. What used to take 3-6 months of development can be tested in 1-2 weeks of prototyping. Even if you do proceed to custom development, you're building the right thing for the right users.
What I've learned and the mistakes I've made.
Sharing so you don't make them.
After dozens of AI prototyping projects, the patterns are clear. Here's what actually matters:
User problems matter more than AI capabilities. The most sophisticated AI is worthless if it doesn't solve a problem people are willing to pay for. Start with the problem, not the technology.
Interface design makes or breaks AI products. Users don't care how smart your AI is if they can't figure out how to use it. Spend more time on UX than on model optimization.
Manual responses teach you what AI needs to deliver. The "Wizard of Oz" phase isn't just for testing - it's for learning exactly what quality and consistency your AI needs to achieve.
API costs reveal your business model reality. Many AI startup ideas only work if inference is free. Better to discover this through prototyping than after raising a Series A.
Users don't want AI - they want outcomes. Frame your prototype around the results users get, not the AI technology that delivers them. Nobody cares about your neural network architecture.
Validation speed beats technical perfection. A working prototype that validates demand in two weeks is infinitely more valuable than a perfect AI model that takes six months to build.
Migration planning prevents prototype prison. Structure your Bubble app like a specification document. Make it easy to hand off to developers when you're ready to scale.
The biggest mistake? Treating prototypes like production systems. Your goal isn't to build the next Google - it's to prove your concept deserves the investment to become the next Google.
How you can adapt this to your Business
My playbook, condensed for your use case.
For your SaaS / Startup
For SaaS startups specifically:
Focus on subscription validation before AI optimization
Test pricing tolerance with manual AI responses first
Use Bubble's user authentication to track engagement metrics
Build onboarding flows that work without perfect AI accuracy
For your Ecommerce store
For E-commerce applications:
Integrate with existing store platforms through APIs
Test AI recommendations manually before automating
Focus on conversion impact metrics over AI sophistication
Prototype customer-facing AI features that increase AOV