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My latest learnings on
Growth & Strategy
My posts on Growth / SaaS / Ecomerce / Website / AI.
Secure AI Apps
or
Security Theater?
How I Discovered AI Bubble Apps Are More Secure Than You Think (And Where The Real Risks Actually Are)
Secure AI Apps
or
Security Theater?
How I Discovered AI Bubble Apps Are More Secure Than You Think (And Where The Real Risks Actually Are)
AI Team
vs
Human Drama?
How I Discovered AI Tools Can't Solve Team Conflicts (But Can Predict Them)
Channel Fit
vs
Attribution Lies
How I Discovered Channel Fit Analysis Tools After Wasting $50K on Wrong Marketing Channels
Channel Fit
vs
Attribution Lies
How I Discovered Channel Fit Analysis Tools After Wasting $50K on Wrong Marketing Channels
Product Channel
or
Market Alignment?
How I Discovered Channel Market Alignment the Hard Way (After Wasting €10k+ on Wrong Channels)
Product Channel
or
Market Alignment?
How I Discovered Channel Market Alignment the Hard Way (After Wasting €10k+ on Wrong Channels)
Channel Fit
Beats
Perfect Marketing
How I Discovered Channel-Product Fit Beats Perfect Marketing Every Time (Real Analysis Framework)
Channel Fit
Beats
Perfect Marketing
How I Discovered Channel-Product Fit Beats Perfect Marketing Every Time (Real Analysis Framework)
Channel Fit
or
Paid Ads?
How I Discovered Channel-Product Fit Without Spending a Dime (And Why Most Businesses Get This Wrong)
Channel Fit
or
Paid Ads?
How I Discovered Channel-Product Fit Without Spending a Dime (And Why Most Businesses Get This Wrong)
Cross-Industry
vs
Best Practices
How I Discovered Cross-Industry Solutions Generate Better Word-of-Mouth Than Industry "Best Practices"
Data-driven
or
Guesswork?
How I Discovered Data-Driven Team Insights Beat Guesswork (Real Experience from B2B Startups)
Distribution
Beats
Product
How I Discovered Distribution Beats Product Every Time (Real Client Case Studies)
Distribution
beats
Product?
How I Discovered Distribution Beats Product Quality Every Time (And Why Most SaaS Founders Get This Wrong)
Distribution
Beats
Product?
How I Discovered Distribution Beats Product Quality Every Time (Real Client Case Study)
Distribution
Controls
Adoption
How I Discovered Distribution Strategy Controls Product Adoption More Than Features
Feature Usage
or
Fixed Price?
How I Discovered Feature Usage Billing Beats Traditional SaaS Pricing (Real Client Case Study)
Growth Marketing
or
Distribution?
How I Discovered Growth Marketing for Software Is Actually Distribution Engineering (Not What You Think)
LinkedIn Personal
or
Paid Ads?
How I Discovered LinkedIn Personal Branding Was the Real Growth Driver (Not Paid Ads)
LinkedIn
but
Everything Else?
How I Discovered LinkedIn Was the Only Social Platform That Actually Mattered for SaaS Awareness (And Why Everything Else Was a Waste)
Loyalty Programs
or
Referrals?
How I Discovered Loyalty Programs Actually Kill Referrals (And What Works Instead)
Meta Ads
or
SEO Strategy?
How I Discovered Meta Ads Were Stealing Credit from My SEO Strategy (And Why That's Actually Perfect)
Analytics
or
Revenue?
How I Discovered Most SaaS Companies Are Tracking Vanity Metrics (And Missing the Revenue Signals)
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