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My latest learnings on
Sales & Conversion
My posts on Growth / SaaS / Ecomerce / Website / AI.
Facebook Ads
or
Distribution?
Why I Stopped Relying on Facebook Ads for My Shopify Clients (And Built Something Better)
Buyers
or
People?
Why I Stopped Targeting "Buyers" and Started Converting People Instead (Real Psychology)
Google Shopping
or
Product-Channel Fit?
Why I Stopped Targeting Customers with Google Shopping (And What Actually Works Instead)
Testing Audiences
or
Testing Creatives?
Why I Stopped Testing Facebook Ad Audiences and Started Testing Only Creatives (Plus My 3-Creative-Per-Week System)
One Size
Never
Fits All
Why I Stopped Treating All Trial Users the Same (And Doubled Our Conversion Rate)
Conversion
vs
Reality?
Why I Stopped Trusting "Conversion" Data (And What Actually Works for Landing Page Tracking)
Conversion
vs
Reality?
Why I Stopped Trusting "Conversion" Data (And What Actually Works for Landing Page Tracking)
Attribution Data
But
Tracking Reality?
Why I Stopped Trusting Ad Attribution Data (And Built Better Tracking Systems)
Attribution Data
But
Tracking Reality?
Why I Stopped Trusting Ad Attribution Data (And Built Better Tracking Systems)
Ad Data
tells
lies?
Why I Stopped Trusting Ad Tracking Data (And What I Use Instead)
Ad Data
tells
lies?
Why I Stopped Trusting Ad Tracking Data (And What I Use Instead)
Benchmarks
or
Reality?
Why I Stopped Trusting Campaign Performance Benchmarks (And What I Track Instead)
Benchmarks
or
Reality?
Why I Stopped Trusting Campaign Performance Benchmarks (And What I Track Instead)
Facebook Says
but
Reality Differs?
Why I Stopped Trusting Facebook's Attribution (And Built My Own for Free)
Facebook Says
but
Reality Differs?
Why I Stopped Trusting Facebook's Attribution (And Built My Own for Free)
Scheduling
or
Selling?
Why I Stopped Trying to Schedule Facebook Marketplace Posts from Shopify (And Found Something Better)
Beautiful Templates
or
Sales Results?
Why I Stopped Using "Beautiful" Templates (And What Actually Works for Ecommerce)
Beautiful Templates
or
Sales Results?
Why I Stopped Using "Beautiful" Templates (And What Actually Works for Ecommerce)
Best Practice CTAs
vs
What Actually Converts
Why I Stopped Using "Best Practice" CTAs (And Doubled Conversion Rates)
Best Practice CTAs
vs
What Actually Converts
Why I Stopped Using "Best Practice" CTAs (And Doubled Conversion Rates)
Generic Templates
vs
Custom Copy
Why I Stopped Using "Best Practice" Facebook Ad Copy Templates (And Started Converting 3x Better)
Best Practice
or
Real Results?
Why I Stopped Using "Best Practice" Page Builders for Facebook Ads (And What Actually Converts)
Best Practice
or
Real Results?
Why I Stopped Using "Best Practice" Page Builders for Facebook Ads (And What Actually Converts)
Product Copy
vs
AI Tools
Why I Stopped Using "Best Practices" for Product Descriptions (And Doubled Conversions)
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