AI Strategy & Market View

• AI currently in bubble phase - will eventually pop but technology here to stay

• Pattern matches historical tech cycles: web 2000, mobile, cloud

• Key insight: AI = workforce, not intelligence

  • Computing power equals workforce capacity

• Current state: overhyped, people see it as “everything and nothing”

• Smart approach: understand capabilities and limitations

Part-Time Complice Offer Structure

• Monthly retainer model - “part-time business partner”

• Two main focus areas: AI and websites

• Both strategy and operational work included

  • Strategy: teaching and planning

  • Operations: hands-on implementation

• Flexible: start/stop any month as needed

AI Service Components

• Three automation levels:

  • Classic automation (Zapier-style)

    • Linear if/then workflows

    • Example: lead → Slack notification

  • AI workflows

    • Same as above but with AI analysis steps

    • Example: analyze message → tag → notify

  • AI models

    • Conversational style (ChatGPT/Claude)

    • Access to knowledge bases, Slack, Drive

    • Can perform actions like document creation

Website Services Overview

• Strategy side:

  • UX strategy and website structure optimization

  • Website as marketing asset, not product

  • SEO architecture audits and improvements

• Operations side:

  • Website maintenance

  • Primarily for existing Side Rep clients wanting continued support