My latest learnings.

My posts on Growth / SaaS / Ecomerce / Website / AI.

How I Stopped Treating SaaS Demo Webinars Like Marketing Events (And Started Converting)

How I Stopped Treating Trial Users Like One Giant Group (And Doubled Conversion Rates)

How I Stopped Trusting Facebook's Attribution and Built a Real Conversion Tracking System

How I Stopped Trusting Facebook's Attribution and Built a Real Conversion Tracking System

Generic Marketing

AI Personalization?

How I Stopped Using "One-Size-Fits-All" Email Campaigns and Built AI-Driven User Retention That Actually Works

How I Stopped Using Canva and Built Better Lead Magnets (Free Tools That Actually Work)

How I Stopped Using Canva and Built Better Lead Magnets (Free Tools That Actually Work)

Countdown Timers

Sales Gimmicks?

How I Stopped Using Countdown Timers on SaaS Trial Pages (And Why You Should Too)

Countdown Timers

Sales Gimmicks?

How I Stopped Using Countdown Timers on SaaS Trial Pages (And Why You Should Too)

How I Stopped Wasting 20 Hours Weekly on SEO Reports (And Built an AI System That Actually Works)

How I Stopped Wasting 20 Hours Weekly on SEO Reports (And Built an AI System That Actually Works)

How I Stopped Wasting Ad Budget by Breaking Facebook's "Best Practices" (Real Case Study)

How I Stopped Wasting Ad Budget by Breaking Facebook's "Best Practices" (Real Case Study)

How I Stopped Wasting Ad Budget on Low Quality Scores (My Shopify Google Ads Reality Check)

Creative Testing

Audience Obsession

How I Stopped Wasting Ad Spend by Testing Creative Blocks Instead of Audience Obsession

Creative Testing

Audience Targeting?

How I Stopped Wasting Ad Spend by Testing Creatives Instead of Audiences

Creative Testing

Audience Targeting

How I Stopped Wasting Ad Spend on Audiences and Made Creatives Do the Heavy Lifting

How I Stopped Wasting Budget on "Best Practice" Marketing Channels (And Found What Actually Works)

How I Stopped Wasting Budget on "Best Practice" Marketing Channels (And Found What Actually Works)

How I Stopped Wasting Budget on AI Marketing Tools (And Found the Ones That Actually Work)

How I Stopped Wasting Budget on Low CPA (And Found Channels That Actually Convert)

How I Stopped Wasting Budget on Low CPA (And Found Channels That Actually Convert)

How I Stopped Wasting Budget on Meta Ads by Ditching Audience Targeting

How I Stopped Wasting Hours on Google Ads Management Using Automated Rules (And Why Most People Set Them Up Wrong)

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