Mes derniers learnings.

Mes articles sur Growth/SaaS/Commerce électronique/Site Web/IA.

Why I Rejected a $XX,XXX Platform Project and Built a 1-Day MVP Instead

Why I Rejected a $XX,XXX Project to Build an AI-Driven MVP (And What I Told the Client Instead)

Why I Removed Videos from SaaS Trial Pages (And Doubled Conversions)

SSL Certificate

Security Theater?

Why I Set Up SSL in 5 Minutes Instead of Debating If I Need It (The Reality Check Every Business Owner Needs)

Prove You're Serious?

Why I Started Asking 'Can You Afford NOT to Try Our SaaS?' (Qualification Over Volume)

Human Conversations?

Why I Stopped Adding Chatbots to SaaS Demo Pages (And What Actually Increased Demo Conversions)

Why I Stopped Asking "Does Webflow Allow Custom Code?" and Started Building Better Sites

Attribution Data

Why I Stopped Believing Attribution Data (And Started Making Better Decisions)

Content Marketing?

Why I Stopped Believing Paid Ads Beat Content Marketing ROI (Real Numbers Inside)

Why I Stopped Building "Beautiful Ghost Towns" and Started Treating Websites as Marketing Laboratories

Why I Stopped Building "Beautiful Ghost Towns" and Started with Templates (Real Business Impact)

Why I Stopped Building "Beautiful" Ecommerce Sites (And What Actually Converts)

Why I Stopped Building "Frictionless" User Journeys (And Started Adding Strategic Friction Instead)

Why I Stopped Building "One-Size-Fits-All" Websites (And Started Geo-Targeting Everything)

Lovable Prototype?

Why I Stopped Building "Perfect" MVPs and Started Making Lovable AI Prototypes Instead

Why I Stopped Building "Perfect" MVPs and Started Shipping AI Products That Actually Scale

Perfect Onboarding

Lovable Experience?

Why I Stopped Building "Perfect" Onboarding and Started Making Lovable AI-Driven Experiences That Actually Convert

Perfect Products

Why I Stopped Building "Perfect" Products and Started Creating Lovable Ones Instead

Production App?

Why I Stopped Building "Real" Apps and Started Deploying Bubble MVPs Directly to Production

Human-Centered AI?

Why I Stopped Building AI-First UX (And Started Using AI to Scale Human-Centered Design)

Why I Stopped Building Case Studies and Started Creating Business Impact Pages Instead

Why I Stopped Building Case Studies and Started Creating Project Highlight Pages (Client Conversion Doubled)

Bubble Simplicity?

Why I Stopped Building Complex MVPs and Started Using Bubble for AI Chatbots

Custom Backends

Why I Stopped Building Custom Backend Integrations (And What I Do Instead)

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