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Mes derniers learnings.
Mes articles sur Growth/SaaS/Commerce électronique/Site Web/IA.
In-App Guidance
That Feels Like
Digital Nagging
Why Most In-App Guidance Feels Like Digital Nagging (And Design Patterns That Actually Work)
Page Speed
vs
User Experience
Why Most Page Speed "Fixes" Actually Slow Down Your Site (My Contrarian Approach)
Paid Ads
or
Organic Growth?
Why Most Paid Ads Fail (And What I Learned From Burning $50K+ on Client Campaigns)
SaaS Features
or
E-commerce Layout?
Why Most SaaS Feature Pages Convert Like Crap (And How Breaking Best Practices Fixed Mine)
Paid Ads
vs
Product Fit?
Why Most Startup Paid Ads Fail (And What I Learned From My E-commerce Bloodbath)
Wrong Agency
vs
Right One
Why Most Startups Choose the Wrong Web Design Agency (And How I Learned to Spot the Right One)
Subscription
or
One-Time?
Why Most Subscription Ecommerce Templates Kill Retention (And What Actually Works)
Attribution
Lies
Actually
Why Multi-Touch Attribution Lies (And What I Track Instead)
Attribution
is
Broken?
Why Multi-Touch Attribution is Broken (And What I Use Instead)
Product-Channel
or
Marketing Fit?
Why My $10K Facebook Ads Budget Failed (And How I Fixed Product-Channel Fit)
Case Studies
But
Metrics?
Why My Agency Case Studies Were Getting Zero Leads (And the Metrics That Actually Matter)
Paid Ads
or
Personal Branding?
Why My B2B SaaS Client Got More Awareness From LinkedIn Posts Than $10K Facebook Ads
Paid Ads
or
Product-Channel Fit?
Why My Client's 2.5 ROAS Facebook Ads Were Actually Failing (And What Fixed It)
Facebook Ads
Don't
Always Work
Why My E-commerce Client's $30K Facebook Ads Failed (And How Channel Alignment Fixed It)
Beautiful Store
but
Empty Mall?
Why My Ecommerce Store Had Zero Visitors (And the 3-Layer Fix That Changed Everything)
High Bounce
But
Low Budget?
Why My Facebook Landing Page Bounce Rate Hit 85% (And How I Fixed It)
Interactive
vs
Static?
Why My Interactive Case Study Pages Get 300% More Leads Than Traditional Portfolio Pieces
No-Code SEO
vs
Technical Myths
Why My No-Code SEO Audits Outperform Traditional Technical Audits (Real Client Results)
Paid Ads
or
Product Issue?
Why My Paid Ads Aren't Converting Traffic (And What Actually Works Instead)
Product-Channel
or
Paid Ads?
Why My Paid Ads Failed (And How I Discovered Product-Channel Fit Actually Matters)
Organic Traffic
vs
Paid Ads
Why Organic Traffic Actually Outperforms Paid Ads (Real Data from 8+ Projects)
Paid Ads
or
Distribution?
Why Paid Ads Don't Work for Startups (And What I Did Instead)
Analytics
or
Action?
Why Performance Marketing Analytics Failed My Ecommerce Client (And What Actually Worked)
Product Channel Fit
beats
Product Market Fit
Why Product Channel Fit Beats Product Market Fit for SaaS Success (My $50K Learning Experience)
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