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My latest learnings on
Sales & Conversion
My posts on Growth / SaaS / Ecomerce / Website / AI.
Mobile-First
or
Desktop-First?
Why I Stopped Desktop-First Design (And How Mobile-First Doubled My Client's Conversion)
Checkout Friction
or
Payment Flow?
Why I Stopped Fighting Checkout Friction and Embraced Integrated Payment Processing (Results Inside)
Fixing Ads
or
Fixing Strategy?
Why I Stopped Fixing "Non-Converting" Ads and Started Questioning Everything (Real Case Study)
Above the Fold
or
User Experience?
Why I Stopped Following "Above the Fold" Rules (And Doubled Conversion Rates)
Color Rules
vs
Real Data
Why I Stopped Following "Best Practice" Color Rules (And Doubled Conversions)
Best Practices
vs
Real Results
Why I Stopped Following "Best Practices" for Success Story Pages (And What Actually Converts)
Compliance
or
Experience?
Why I Stopped Following Accessibility Checklists (And Started Building for Real Humans)
Legal Requirements
vs
Marketing Success
Why I Stopped Following Generic GDPR Advice (And Built Lead Magnets That Actually Convert)
Best Practices
or
Better Results?
Why I Stopped Following SaaS Opt-in "Best Practices" and 3x'd Lead Quality
14-Day
vs
Reality?
Why I Stopped Following the "14-Day Trial" Rule (And What Actually Converted)
Free Lead Magnets
or
$9 Premium?
Why I Stopped Giving Away Free Lead Magnets (And Started Charging $9)
Trial Sharing
or
Team Access?
Why I Stopped Letting SaaS Teams Share Trial Accounts (And What I Do Instead)
Button Colors
or
Real Psychology?
Why I Stopped Obsessing Over CTA Button Colors (And What Actually Moved the Needle)
Page Speed
or
Real UX?
Why I Stopped Obsessing Over Page Speed and Started Fixing Real UX Problems (Client Case Study)
Transaction Fees
vs
Platform Power
Why I Stopped Obsessing Over Transaction Fees (And You Should Too)
Optimize Ad Spend
or
Optimize Results?
Why I Stopped Optimizing Ad Spend Efficiency (And Started Making Real Money)
Speed
vs
Results?
Why I Stopped Optimizing Site Speed the "Right" Way (And Started Getting Real Results)
Lead Magnets
or
Content?
Why I Stopped Posting Lead Magnets Directly on Social Media (And What Actually Worked)
Homepage Videos
or
Silent Death?
Why I Stopped Putting Videos on Ecommerce Homepages (And Built a 10x Better System)
Drag & Drop
or
Custom Code?
Why I Stopped Recommending Drag and Drop Ecommerce Builders (After 12 Failed Projects)
Magento
or
Shopify?
Why I Stopped Recommending Magento After Migrating 12 Client Stores to Shopify
Popular Plugins
or
Real Results?
Why I Stopped Recommending Popular Contact Form Plugins (And What Actually Works)
Shopify Basic
or
Advanced?
Why I Stopped Recommending Shopify Advanced (And What Plan Actually Works)
Shopify Payments
or
Better Alternatives?
Why I Stopped Recommending Shopify Payments (And What Actually Works for International Stores)
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