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My latest learnings on
Sales & Conversion
My posts on Growth / SaaS / Ecomerce / Website / AI.
Conversion
vs
Reality?
Why I Stopped Trusting "Conversion" Data (And What Actually Works for Landing Page Tracking)
Attribution Data
But
Tracking Reality?
Why I Stopped Trusting Ad Attribution Data (And Built Better Tracking Systems)
Ad Data
tells
lies?
Why I Stopped Trusting Ad Tracking Data (And What I Use Instead)
Benchmarks
or
Reality?
Why I Stopped Trusting Campaign Performance Benchmarks (And What I Track Instead)
Facebook Says
but
Reality Differs?
Why I Stopped Trusting Facebook's Attribution (And Built My Own for Free)
Beautiful Templates
or
Sales Results?
Why I Stopped Using "Beautiful" Templates (And What Actually Works for Ecommerce)
Best Practice CTAs
vs
What Actually Converts
Why I Stopped Using "Best Practice" CTAs (And Doubled Conversion Rates)
Best Practice
or
Real Results?
Why I Stopped Using "Best Practice" Page Builders for Facebook Ads (And What Actually Converts)
Professional
or
Convert?
Why I Stopped Using "Professional" Design for Lead Magnets (And Started Converting 3x More)
Urgency
or
Quality?
Why I Stopped Using "Urgent" Trial CTAs (And Started Getting Better Signups)
Google Docs
or
Canva?
Why I Stopped Using Canva and Started Building Lead Magnets in Google Docs (And You Should Too)
Privacy Policy
or
Conversion Killer?
Why I Stopped Using Complex Privacy Policies for SaaS Demo Signups (And Started Converting 40% More Leads)
Dedicated Landing
or
Shopify Pages?
Why I Stopped Using Dedicated Landing Pages for Facebook Ads (And Used Shopify Instead)
One-Page
or
Three-Step?
Why I Stopped Using Shopify's One-Page Checkout (And What I Did Instead)
Single-Step
or
Multi-Step?
Why I Stopped Using Single-Step Forms (And You Should Too)
Videos
or
Static Design?
Why I Stopped Using Videos on Landing Pages (And What Actually Converts Instead)
Webinar Hype
or
Real Growth?
Why I Stopped Using Webinars for SaaS Signups (And What Actually Works)
Perfect Copy
vs
Micro Psychology
Why I Stopped Writing "Perfect" Copy and Started Using Micro-Copy Psychology
Make Sign-up
or
Easy?
Why I Tell Clients to Make SaaS Sign-up HARDER (And Why It Actually Works)
Contact Forms
Or
Conversion?
Why I Turned Down Contact Form "Best Practices" (And What Actually Worked)
Contact Forms
But
Quality Leads?
Why I Turned Down Contact Form "Best Practices" and Doubled Lead Quality Instead
Wait 3 Days
Before
Following Up?
Why I Wait 3 Days Before Following Up on Lead Magnets (And You Should Too)
Generic Forms
vs
Interactive Forms
Why Interactive Forms Kill Conversions (And How I Fixed It for a B2B Client)
Interactive
or
Static?
Why Interactive UI Sections Kill More Conversions Than They Create (Real Talk)
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