Services
Site-rep
Part-time Complice
Ressources
Growth et stratégie
Ecommerce et Shopify
Sales et conversions
IA et automatisation
Tous les playbooks
Tarifs
Playbooks
Contactez-moi
Voir les spots disponibles
Mes derniers learnings.
Mes articles sur Growth/SaaS/Commerce électronique/Site Web/IA.
Color Rules
vs
Real Data
Why I Stopped Following "Best Practice" Color Rules (And Doubled Conversions)
Best Practice
or
My Own System?
Why I Stopped Following "Best Practice" Website Maintenance (And Built My Own System)
Case Studies
or
Content?
Why I Stopped Following "Best Practices" for Case Study Updates (And Started Converting 3x More Clients)
Best Practices
vs
Real Results
Why I Stopped Following "Best Practices" for Success Story Pages (And What Actually Converts)
Compliance
or
Experience?
Why I Stopped Following Accessibility Checklists (And Started Building for Real Humans)
Color "Rules"
or
Brand Reality?
Why I Stopped Following Color "Best Practices" for Business Websites (And What Actually Converts)
Color Psychology
or
Real Testing?
Why I Stopped Following Color Psychology for Startup Websites (And What Actually Converts)
Email "Best Practices"
or
Real Retention?
Why I Stopped Following Email "Best Practices" to Retain SaaS Users (And Increased Engagement by 40%)
Smooth
but
Slow?
Why I Stopped Following Framer's Animation "Best Practices" (And My Performance Improved)
Legal Requirements
vs
Marketing Success
Why I Stopped Following Generic GDPR Advice (And Built Lead Magnets That Actually Convert)
Content Best
or
Real Results?
Why I Stopped Following SaaS Content "Best Practices" (And 10x'd My Client's Acquisition)
Best Practices
or
Better Results?
Why I Stopped Following SaaS Opt-in "Best Practices" and 3x'd Lead Quality
Typography
or
Testing?
Why I Stopped Following Typography "Best Practices" for Feature Headings (And Started Testing Everything)
Typography
or
Conversion?
Why I Stopped Following Typography "Rules" and Started Testing Font Sizes That Actually Convert
Typography
or
Revenue?
Why I Stopped Following Typography Trends and Started Building Readable Revenue Machines
Design Trends
or
Performance?
Why I Stopped Following Website Design Trends (And Built Better Converting Sites Instead)
14-Day
vs
Reality?
Why I Stopped Following the "14-Day Trial" Rule (And What Actually Converted)
Free Lead Magnets
or
$9 Premium?
Why I Stopped Giving Away Free Lead Magnets (And Started Charging $9)
Data
or
Guessing?
Why I Stopped Guessing in SEO and Started Using Data to Predict the Future
Cheap Design
or
Smart Investment?
Why I Stopped Helping Clients Find "Affordable" Web Designers (And What Actually Works)
Template Hunting
or
Custom Building?
Why I Stopped Hunting for Bubble AI Templates (And Built My Own System Instead)
Trial Sharing
or
Team Access?
Why I Stopped Letting SaaS Teams Share Trial Accounts (And What I Do Instead)
Button Colors
or
Real Psychology?
Why I Stopped Obsessing Over CTA Button Colors (And What Actually Moved the Needle)
Mobile SEO
or
User Experience?
Why I Stopped Obsessing Over Mobile SEO (And Started Getting Better Rankings)
Previous
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
240 / 250
Next
Abonnez-vous à ma newsletter pour recevoir des playbooks business chaque semaine.
Inscrivez-moi !