Mes derniers learnings.

Mes articles sur Growth/SaaS/Commerce électronique/Site Web/IA.

Conversion Page?

How I Discovered That Most Feature Pages Are Measuring the Wrong Things (And What Actually Predicts Conversions)

How I Discovered That Most SaaS Trial Pages Are Beautiful Ghost Towns (And What Actually Drives Quality Traffic)

Beautiful Design

How I Discovered That Page Speed Beats Beautiful Design for User Experience Rankings

Perfect Landing

How I Discovered That Perfect Facebook Landing Pages Actually Hurt Conversions

Vanity Metrics?

How I Discovered That SaaS "Awareness" Metrics Are Mostly BS (And What Actually Matters)

Vanity Metrics?

How I Discovered That SaaS "Awareness" Metrics Are Mostly BS (And What Actually Matters)

How I Discovered Voice Search Killed Traditional Ecommerce SEO (And Built a Better Strategy)

Referral Programs

Retention Loops?

How I Discovered Why Most SaaS Referral Programs Die (And the 3-Layer System That Actually Scales)

Product Channel

Marketing Fail?

How I Discovered Why My Client's Paid Ads Failed (And Built a 10x Better Channel Strategy)

How I Discovered the 2-Second Rule That 10x'd Our E-commerce Conversion Rates

How I Discovered the CTA That Converts 3x Better on Agency Case Studies (Spoiler: It's Not "Contact Us")

How I Discovered the Font Size Formula That Doubled My Conversion Rates

Generic Advice?

How I Discovered the Perfect Case Study Length After Testing 50+ Agency Pages

Better Results?

How I Discovered the Perfect Image Count for Facebook Landing Pages (It's Not What You Think)

Published Price

How I Discovered the Real Cost of Running a Shopify Store (It's Not What You Think)

How I Ditched Custom Code for Modular Components (And Tripled My Client Delivery Speed)

Expensive Tools

How I Ditched Expensive SEO Tools and Built My Keyword Strategy Using AI (Perplexity Changed Everything)

Expensive Tools

How I Ditched Expensive SEO Tools for AI Research (And Built Better Keyword Lists)

How I Ditched Expensive SEO Tools for AI-Powered E-commerce Optimization (And Got Better Results)

How I Ditched Traditional Lead Nurturing for Cross-Channel Automation (And 3x'd Qualified Leads)

How I Doubled B2B Conversion by Breaking Every Ecommerce Homepage "Best Practice"

How I Doubled Cart Recovery Rates by Breaking Every "Best Practice" for Persuasive Copy

Checkout Button

How I Doubled Checkout Conversions by Breaking Every Landing Page "Best Practice"

How I Doubled Click-Through Rates Using Product Schema Markup (Without Being an Expert)

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