Mes derniers learnings.

Mes articles sur Growth/SaaS/Commerce électronique/Site Web/IA.

Why AI Bubbles Create the Best Opportunities for Smart Startups (Not What You Think)

Why AI Can't Fix Your Broken Links (And What Actually Works)

Why AI SEO is Failing (And What Actually Works in 2025)

Why Ad Tracking Data Lies (And What I Learned From 5 Failed Attribution Models)

Attribution Modeling

Why Attribution Modeling Tools Failed My Clients (And What Actually Works)

Why B2B Content Syndication Is the Most Overrated Growth Tactic (And What Actually Works)

Brand Awareness

Why Brand Awareness Ads Destroy Your ROI (And What Actually Works Instead)

Why Bubble.io Beats Traditional Development for AI Prototyping (Real Implementation Guide)

Why Channel Fit Beats Attribution (And How It Actually Increases Retention)

Why Cross-Channel Tracking Fails (And My Dark Funnel Strategy That Actually Works)

Why Cross-Device User Journey Tracking Fails (And My Attribution Reality Check)

Why Direct Traffic Outperforms Paid Ads (My Contrarian Growth Discovery)

Why E-commerce Style CTAs Convert Better Than Traditional SaaS Feature Page Buttons

Why Facebook Pixel Setup Breaks Conversions (And How I Fixed It for 12+ Clients)

Why First Touch vs Last Touch Attribution Debates Miss the Point (My Real-World Experience)

Organic Traffic

Why Google Analytics Shows Fake "Direct" Traffic (And How I Actually Track Real Organic Growth)

Why I Abandoned AMP Landing Pages for Facebook Ads (And What I Use Instead)

Headless Commerce

Traditional SEO?

Why I Abandoned Headless Commerce (And What I Built Instead for Better SEO)

Why I Abandoned PPC for SEO After Burning Through $10K (And 10x'd Traffic Instead)

Why I Abandoned Paid Ads for a 1000+ Product Catalog (And How SEO Won Instead)

Platform Dropshipping

Traditional E-commerce

Why I Abandoned Traditional E-commerce for Platform-Based Dropshipping (And You Should Too)

Why I Added MORE Form Fields to My Facebook Landing Page (And Doubled Lead Quality)

Why I Broke Every SaaS Landing Page "Best Practice" (And Doubled Conversion Rates)

Why I Build AI MVPs in Days Not Months (My Bubble Framework)

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