Services
Site-rep
Part-time Complice
Ressources
Growth et stratégie
Ecommerce et Shopify
Sales et conversions
IA et automatisation
Tous les playbooks
Tarifs
Playbooks
Contactez-moi
Voir les spots disponibles
Mes derniers learnings.
Mes articles sur Growth/SaaS/Commerce électronique/Site Web/IA.
Schema
or
Snake Oil?
Why Product Schema Implementation is More Art Than Science (Real Results from 3000+ Product Pages)
Product-Channel Fit
Beats
Conversion Rate?
Why Product-Channel Fit Beats Conversion Rate: Real 2025 Benchmarks from 50+ Client Projects
Product-Channel
Beats
Product-Market?
Why Product-Channel Fit Beats Product-Market Fit for Subscription Services (Real Case Study)
Professional Photos
or
Performance?
Why Professional Photos Might Actually Hurt Your Website Performance (Real Tests From 50+ Sites)
Redesign
or
SEO?
Why Redesigning Your Website Won't Fix Traffic Problems (And What Actually Will)
Remarketing
but
Not Converting?
Why Remarketing Ads Fail to Convert (And What Actually Works Instead)
Responsive Design
or
SEO Fad?
Why Responsive Design Is Your Best Long-Term SEO Investment (Real Results After 3 Years)
SEO Audit
or
Website Redesign?
Why SEO Audits After Redesign Fail (And My 7-Step Framework That Actually Works)
Free trials
or
paid demos?
Why SaaS Companies Offer Free Trials: The Truth Behind the Strategy (From Someone Who's Tested Both)
Typography
Kills
Conversions?
Why SaaS Feature Page Typography Kills Conversions (And My Font Stack That Actually Works)
Login Barriers
Kill
Trials
Why SaaS Trial Login Failures Kill More Conversions Than Bad Onboarding
Shopify
vs
WooCommerce?
Why Shopify's SEO Beats WooCommerce (And I Migrated Everything to Prove It)
Features
But
Simplicity?
Why Simplicity is Key in Feature Page Design (And How I Doubled Conversions by Removing Features)
Social Media
Doesn't
Convert?
Why Social Media Integration Doesn't Increase Conversions (And What Actually Works)
Traditional Testing
vs
AI Reality
Why Traditional A/B Testing Breaks AI MVPs (And What Actually Works Instead)
Video
or
Text?
Why Video Testimonials on Case Study Pages Convert 300% Better (Real Agency Results)
Voice SEO
or
Real Business?
Why Voice Search Optimization is the Most Overhyped SEO Trend (And What Actually Works)
Beautiful Design
or
Organic Traffic?
Why Website Redesign Won't Fix Your Zero Traffic Problem (What Actually Works)
Getting Clicks
But
No Sales?
Why Your Ads Get Clicks But Zero Sales (The Attribution Lie Everyone Believes)
Attribution Models
are
Broken
Why Your Attribution Model is Lying to You (And What I Did Instead)
Beautiful Website
But
Zero Traffic
Why Your Beautiful Website Has Zero Traffic (And How I Fixed It)
Slow Website
or
Dead Business?
Why Your Business Website is Slow (And My 3-Step Fix That Actually Works)
Click-Through
Rates
Drop?
Why Your Click-Through Rates Drop (And How I Fixed It for Multiple Clients)
Font Size
Kills
Sales?
Why Your Ecommerce Font Size is Killing Sales (My 1000+ Product Store Fix)
Previous
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
249 / 250
Next
Abonnez-vous à ma newsletter pour recevoir des playbooks business chaque semaine.
Inscrivez-moi !